I can’t believe that a year has passed since the last Superbowl about which I also posted.
This time, however, it’s just how I imagined it would be after we moved out here; i.e. the sun is shining, the food is good, the beer is flowing and it’s NOT THE MIDDLE OF THE NIGHT! Well, I suppose you’d guessed that because the sun’s shining, right?
My point is that this is my first Superbowl on US tv with all that entails – the pre-match hype and perhaps the most important thing: the commercials.
These 30 second nuggets of goodness are legendary and big budget. They have to be because it costs the equivalent of the debt of a small third world country to air them.
Jenn tells me that the commercials are also analysed afterward on certain channels! Crazy stuff. You’re supposed to go to the bathroom or kitchen during the game itself so you don’t miss the ads. In the age of PVR’s this must be every advertisers wet dream.
Plus The Who will be rocking the half-time show. Bring it on!

Ok, The Who weren’t as good as they could have been!